Alternative content has become a very popular addition to the cinema work-flow. digitAll has developed a IP based alternative content distribution technology that allows a Satellite Set Top Box to receive a LIVE broadcast from Satellite or TV, convert this to a streaming network signal which can then be distributed around your cinema over your "projection network" to one or more screen at the same time.  This gives you the flexibility to move or expand your LIVE presentation quickly. For example, Are you sold out?  Open a second screen or move it to your bigger screen.